College football’s real hustlers: The ticket scalping syndicate
Sports economy expert RIchard Sheehan discusses the practice and principles of ticket scalping.
- Published
EXCERPT:
“The basic principle to (scalping) is what price is going to equate to supply and demand,” Richard Sheehan, a Notre Dame finance professor, told 247Sports. “For some games, that price to going to be much higher than an institution is willing to charge for the tickets. If they charge that high, they’re going to catch flack.
“For Notre Dame-Georgia, resale value was over 1,000 dollars. If Notre Dame was to charge that, they would just be absolutely, and probably justifiably, ripped in the media.”
Related News & Stories
Faculty in the Media
Top-quartile Canadian funds still lost to their benchmarks in first half 2026
Finance Professor Martijn Cremers' research challenging how the SPIVA methodology measures active fund performance was featured in Wealth Professional.
Wealth Professional
Faith
Where Faith Meets the Global Economy
Rev. Oliver Williams’ lifelong mission has been to prove that ethical conviction belongs at the heart of business.
Faculty Research
From Research to Me-Search
Dean Shepherd’s research, shaped by personal experience and recognized with a global award, challenges conventional thinking.