Far to go: New research examines ethical behavior on Wall Street
Ann E. Tenbrunsel has made a career out of studying a concept called “ethical fading” – or simply put, why good people do bad things. Tenbrunsel, the David E. Gallo Professor of Business Ethics at the University of Notre Dame’s Mendoza College of Business, co-authored a book in 2011, “Blind Spots: Why We Fail to Do What's Right and What to Do about It,” examining the topic. The researchers studied real-life examples of profound ethical failures, such as Enron, sales of the defective Ford Pinto, the downfall of Bernard Madoff and the Challenger space shuttle disaster. They found a common theme: Individuals like to believe they will stand up for what’s right, but they all too often overestimate their ability to do so, and end up acting in unethical ways without having the intention.…
- Published
Related News & Stories
Mendoza
Redefining Business Success
Top B Corp CEO Anne St. Peter to share how purpose and profit can exist on a level playing field at Dean’s Speaker Series on Nov. 13, 2026.
Alumni Impact
A Career as a Manifesto for the Power of Community
As a modern marketer, Mendoza alum Roxy Young has rolled with technological changes by keeping her eyes on the community.

Faith
Where Faith Meets the Global Economy
Rev. Oliver Williams’ lifelong mission has been to prove that ethical conviction belongs at the heart of business.