How feminine is your latte?

Marketing professor James Wilkie weighs in on a Morning Consult survey that explored gender association among activities, mundane objects, and what that means for brand marketers.

Published

Related News & Stories

ABC 57 in white letters on a medium blue background.

Faculty in the Media

Understanding treasury yields

Finance Assistant Professor Chen Wang was featured by ABC57 News in a discussion about treasury yields and the economy.

ABC57

All News & Stories