Mendoza to offer new minor in digital marketing
Starting in the fall of 2019, the Mendoza College of Business will be offering students from other colleges at Notre Dame the opportunity to minor in digital marketing. Shankar Ganesan, Mendoza's marketing chair, said he believes all students, regardless of their major of choice, could benefit from studying digital marketing because of its interdisciplinary nature.
- Published
Related News & Stories
Mendoza
Redefining Business Success
Top B Corp CEO Anne St. Peter to share how purpose and profit can exist on a level playing field at Dean’s Speaker Series on Nov. 13, 2026.
Faculty in the Media
Top-quartile Canadian funds still lost to their benchmarks in first half 2026
Finance Professor Martijn Cremers' research challenging how the SPIVA methodology measures active fund performance was featured in Wealth Professional.
Wealth Professional
Alumni Impact
A Career as a Manifesto for the Power of Community
As a modern marketer, Mendoza alum Roxy Young has rolled with technological changes by keeping her eyes on the community.