Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.

According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.

Published

July 15, 2019