Proud of your brand's offbeat spelling? Maybe you'd better check the dictionary
Ad Week covered research by Marketing professor John Costello which found that naming brands with an unusual spelling can backfire with consumers and impact sales negatively.
- Published
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Top-quartile Canadian funds still lost to their benchmarks in first half 2026
Finance Professor Martijn Cremers' research challenging how the SPIVA methodology measures active fund performance was featured in Wealth Professional.
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Understanding treasury yields
Finance Assistant Professor Chen Wang was featured by ABC57 News in a discussion about treasury yields and the economy.
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Professor David Cloutier wrote an article for U.S. Catholic about friendship in communities with shared convictions.
U.S. Catholic