Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
Andre Martin, assistant professor of marketing at Mendoza College of Business wrote an article about his research into marketing budgets for The Conversation.
- Published
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Top-quartile Canadian funds still lost to their benchmarks in first half 2026
Finance Professor Martijn Cremers' research challenging how the SPIVA methodology measures active fund performance was featured in Wealth Professional.
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Understanding treasury yields
Finance Assistant Professor Chen Wang was featured by ABC57 News in a discussion about treasury yields and the economy.
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Faith
A common dedication to the truth is key to unity
Professor David Cloutier wrote an article for U.S. Catholic about friendship in communities with shared convictions.
U.S. Catholic