Shijie Lu receives service awards from prestigious academic journals

The University of Notre Dame’s Shijie Lu, the Howard J. and Geraldine F. Korth Associate Professor of Marketing at the Mendoza College of Business, has received two awards for his service as a reviewer of marketing academic journals.

Marketing Science recognized Lu as a Service Award recipient. Awardees are chosen from the journal’s editorial review board for “consistently going above and beyond to provide high quality and timely input into the review process.” Out of 104 scholars on Marketing Science’s editorial review board, just 14 were recognized with the service award for 2022. The Journal of Marketing also awarded Lu as an Outstanding Reviewer from their editorial review board. Lu is a quantitative marketing researcher who studies online advertising, user-generated content, competitive strategy and piracy. His research has been published in leading business journals including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing and the Journal of Consumer Research. One of Lu’s most recent studies “Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry” was published in the Journal of Marketing in 2023. The paper proposes a “topic consistency” measure to capture the degree of overlap between critic and user review content and finds that it does impact movie sales. The study’s findings highlight that when both critics and users discuss the same aspects, the movie will be more memorable and increase the likelihood people will go see it. The paper was authored by Lu, Eunsoo Kim from Nanyang Technological University, MengQi (Annie) Ding from Western University and Xin (Shane) Wang from Virginia Tech.