Tailgate Parties Are a ‘Powerful Impulse’ and a Microcosm of Society

This Wired article features research by marketing professors John Sherry and Tonya Bradford which examines the complex rituals and meanings involved in football tailgates.

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Redefining Business Success

Top B Corp CEO Anne St. Peter to share how purpose and profit can exist on a level playing field at Dean’s Speaker Series on Nov. 13, 2026.

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