‘The next generation of marketing’: ND prof selected as MSI Young Scholar

Frank Germann (MBA '05), assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business, was recently selected as one of the Marketing Science Institute’s 2017 Young Scholars.

MSI’s Young Scholar Program, started in 2001, recognizes some of the most promising scholars in marketing and closely related fields. The list includes individuals who earned their doctorates within the past four to seven years, and whose work suggests they are potential leaders of the next generation of marketing academics.

Germann’s research interests are in the area of marketing strategy. More specifically, he is interested in how marketing actions, marketing personnel and marketing assets influence firm performance.

His research has been published in leading marketing journals, including the Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Retailing, and Marketing Letters. His research has also been featured in the Harvard Business Review, by the Marketing Science Institute as part of the Institute's journal selections initiative, on NPR, the Today Show (NBC), The Atlantic, CBC and USA Today, among others.

Germann, who joined Notre Dame in 2012, has received teaching awards at both Penn State (2011 Ossian R. MacKenzie teaching award) and Notre Dame (2014 James Dincolo teaching award), and some of his articles have won or been finalists of prestigious research awards, including the 2013 Best Paper award of the International Journal of Research in Marketing, the 2015 Shelby D. Hunt/Harold H. Maynard award; the 2015 Marketing Science Institute/H. Paul Root award and the 2016 William R. Davidson award.

Before entering academia, Germann worked for Johnson & Johnson, Hewlett-Packard, IBM and the German Red Cross. He has also served as an academic advisor to McKinsey & Co.'s Datamatics team.  He earned his Doctor of Philosophy and Master of Applied Statistics from Pennsylvania State University, his MBA from the University of Notre Dame, and diplomas from Reutlingen University and the University of Savoy.