Showing 3 of 3 articles
Consumer Behavior
Are ‘just keep it’ return policies loyalty builders?
A new study finds while the primary reason for “just keep it” return policies may be to help retailers save money, they also pack a sizeable goodwill benefit.
Retail Wire
Faculty in the Media
Why ‘returnless returns’ can pay off for companies
Research reveals how returnless refund policies boost customer loyalty and reduce retailer operational costs significantly.
Wall Street Journal
Consumer Behavior
‘Returnless returns’ boost brands among consumers
Returnless returns can increase brand support by fostering goodwill, according to a study by John Costello and Christopher Bechler.