Showing 7 of 7 articles
Consumer Behavior
School shootings leave lasting scars on local economies, research shows
Fatal school shootings don’t just devastate communities emotionally – they also harm their economies according to marketing professor John Costello and his co-authors in a piece for The Conversation.
The Conversation
Consumer Behavior
Are ‘just keep it’ return policies loyalty builders?
A new study finds while the primary reason for “just keep it” return policies may be to help retailers save money, they also pack a sizeable goodwill benefit.
Retail Wire
Faculty in the Media
Why ‘returnless returns’ can pay off for companies
Research reveals how returnless refund policies boost customer loyalty and reduce retailer operational costs significantly.
Wall Street Journal
Consumer Behavior
‘Returnless returns’ boost brands among consumers
Returnless returns can increase brand support by fostering goodwill, according to a study by John Costello and Christopher Bechler.
Consumer Behavior
Fatal school shootings have lasting impact on local economies
Marketing professor John Costello and his co-authors found a measurable decline in consumer activity for up to six months in communities following a fatal school shooting.
Features
Head, Heart & Hands
At Mendoza, a different kind of business research is blossoming that bridges the gap between scholars and practitioners to create benefits for society.
Research
Research - FOLLOW THE SCIENCE?
Consumers aren’t always impressed with scientifically developed products, study shows.