Faculty Publications

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Showing 49 of 49 publications

1. Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   22

   2

   2003

2. Scholarly Research in Marketing: Exploring the 'Four Eras' of Thought Development

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   Fall 22 (2)

   2003

3. Marketing's Relationship to Society

   • William Wilkie
   • Elizabeth Moore

   The Handbook of Marketing / Sage

   2002

4. Observations on the Social Value of Pharmaceutical Marketing

   • William Wilkie
   • Elizabeth Moore

   Journal of Pharmaceutical Marketing and Management

   15

   1

   2002

5. Passing the Torch: Intergenerational Influences as a Source of Brand Equity

   • Elizabeth Moore
   • William Wilkie
   • Richard Lutz

   Journal of Marketing

   66

   April

   2002

6. Lighting the Torch: How Do Intergenerational Influences Develop?

   • Elizabeth Moore
   • William Wilkie
   • Julie Alder

   Advances in Consumer Research / Association for Consumer Research

   28

   2001

7. Children, Advertising, and Product Experiences: A Multi-Method Inquiry

   • Elizabeth Moore
   • Richard Lutz

   Journal of Consumer Research

   27

   June

   2000

8. The Measurement of Intergenerational Communications and Influence on Consumption: Scale Development, Validation and Cross-Cultural Comparison

   • Madhubalan Viswanathan
   • Terry Childers
   • Elizabeth Moore

   Journal of the Academy of Marketing Science

   28

   Summer

   2000

9. Marketing's Contributions to Society

   • Elizabeth Moore

   Journal of Marketing

   63

   Special Issue

   1999