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Showing 10 of 64 publications

An Enduring College Classroom Annoyance: The Wandering Student Phenomenon
- John Gaski
Journal of University Teaching & Learning Practice
20
1
2023
Toward Social Responsibility, Not the Social Responsibility Semblance: Marketing Does Not Need a Conscience
- John Gaski
AMS Review
12
1-2
2022
Introducing the Marketing Accountability Standards Board (MASB) and Its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects
- John Gaski
Journal of Macromarketing
41
4
2021
On Contemporary Misdefinition of Power and the Importance of Definitional Fidelity
- John Gaski
Cogent Psychology
7
Article 1772647
2020
A Slightly Contrarian Perspective on a Nuclear-Free World
- John Gaski
Eruditio (Journal of the World Academy of Art & Science)
2
6
2020
A History of Brand Misdefinition--with Corresponding Implications for Mismeasurement and Incoherent Brand Theory
- John Gaski
Journal of Product and Brand Management
29
4
2020
Reply to Reiff
- John Gaski
Ethics, Left and Right: The Moral Issues that Divide Us (Oxford University Press)
2019
The Cynical Minimum Wage Hoax
- John Gaski
Ethics, Left and Right: The Moral Issues that Divide Us (Oxford University Press)
2019
The College Admissions Racket
- John Gaski
Society
56
4
2019
Customer Satisfaction and Financial Disclosure: Do Companies Talking the Talk Actually Walk the Walk?
- Ronald Balvers
- John Gaski
- Bill McDonald
Journal of Business Ethics
139
1
2016