Faculty Publications

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Showing 20 of 64 publications

1. Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?

   • Bill McDonald
   • John Gaski
   • Ron Balvers

   Journal of Business Ethics

   138

   1

   2016

2. ʻBrand’ and Brand Image: Misdefinition, Misuse, Miscommunication, Empirical Amphiboly, and Resolution

   • John Gaski

   International Journal of the Image

   7

   4

   2016

3. Applied Behavioral Economics and Mental Health

   • John Gaski

   Encyclopedia of Mental Health (Academic Press)

   1

   2nd

   2016

4. On 'Brand'--Whether a Semiotic Marketing System or Not

   • John Gaski

   Journal of Macromarketing

   35

   3

   2015

5. Toward Conceptualization, Discriminant Validation, and Coherent Nomenclature for Inter-Disciplinary Theoretical Transfer

   • John Gaski

   Psychological Reports

   115

   2

   2014

6. The Liberals' New 'McCarthyism'

   • John Gaski

   The Washington Times

   2014

7. How Marketing Serves the Common Good: A Long-Term Consumer Perspective

   • John Gaski

   Marketing and the Common Good (Routledge)

   2014

8. On Longitudinal Methods Meta-Theory and Inconsistent Taxonomy: There Is No Such Thing as a 'Longitudinal Survey'

   • John Gaski

   Proceedings, International Work-Conference on Time Series

   2014

9. On the Competing Definitions of Economic Recession--and Their Unfortunate Political Overtones

   • John Gaski

   Business Cycles in Economics: Types, Challenges, and Impacts on Monetary Policies (Nova Science)

   2014

10. Our Anti-American President

    • John Gaski

    Global Education Journal

    11

    Special Edition

    2014